Have recent events like the pandemic, or changes in your industry or local conditions impacted your business or brand’s ability to engage and influence? Are you facing restrictions in your operability, fallen short of your aspirations, or offering out-of-touch products and services? … Or like many others, do you feel disconnected from your audience or target market? Do you feel you are on the wrong business path, or your brand is unclear or unrecognizable? Or like for many, is your audience set or strategic direction changing?

This is where rebranding and repositioning come in.

Rebranding and Repositioning

Rebranding is the process of changing the image of your company. A rebrand can reinvent the visual design (logo, colour palette, typography, imagery, icons, etc.), as well as the messaging (company name, value proposition, slogan, voice, tone, etc.) of the brand across every channel. Transform audience perception and get positive attraction through a brand refreshing.

Repositioning is about changing the customer’s understanding of what the product, business or brand is. To accentuate and amplify your message. Position your business online to gain a recognisable footprint in the global marketplace.

Rebranding and repositioning will help you realise your brand ambitions faster.

FULL POST COMING SOON...